Barrel & Vine is an alcohol brand that reimagines wine for Generation Z, offering a variety of wines packaged in beer bottles for convenience, portability, and a more casual drinking experience. The branding balances clean, modern design with playful energy, with a strong focus on packaging, digital advertising, and editorial design. Bright colours and bold monochromatic contrast were used to capture the attention of a Generation Z audience while creating a visual identity that feels fresh, social, and approachable.
